Digital Marketing Executive (Software Products + Market Intellegence)

Client of Forstaffing Published: February 10, 2023
Location
Gurgaon, India
Job Type

Description

About the company:

Location: - Gurgaon

Team Strength: 250+ people.

About the Company: We are a team of analysts, engineers, data scientists, and designers building powerful intelligence tools for business users. Contify is a 360-degree market intelligence platform that enables businesses to monitor competitors, customers, suppliers, and critical market variables against event trigger on an ongoing basis with unmatched precision and relevance.  The product team at Contify is responsible for defining the enhancements and new features around the various aspects of our flagship product. This involves feature additions to our flagship platform, performance/architecture enhancements, tuning our NLP, improvements in our sourcing engine, machine learning algorithms, and much more. We stay on the cutting edge while being sensible about it.

About the position:
Designation: Marketing Executive

Experience required- 1-3 years

Reporting To:  Marketing Manager

Vacancy: 1

Cab- No
Working Days: Day shift job (9 Hours per day with 5 days a week. Should be flexible to work in start-up environment)
Undergraduate: B.E. / B.Tech.

 

ABOUT THE ROLE:

RESPONSIBILITIES

  • Come up with creative campaign ideas and plan execution across channels
    ➔ Oversee the Contify website and social media channels. Come up with
    appropriate content strategies for each
    ➔ Explore the potential value of social media sites we do not currently use and
    suggest implementation strategies
    ➔ Monitor competitors and relevant trends and refine our messaging and
    content
    ➔ Track, analyze and report on marketing campaigns and social media channel
    performance
    ➔ Assist with the development and deployment of marketing collateral
    ➔ Manage day-to-day operation of email marketing and automation programs
    ➔ Assist with other marketing operations and analytics projects

 

DESIRED SKILLS AND EXPERIENCE

● Bachelor's degree in marketing or related field
● 1 - 3 years of relevant experience
● Strong analytical, creative thinking, communication, and time-management
skills
● Positive and proactive mindset
● Experience with social media
● Not essential but a bonus: Knowledge of Google Analytics, SEO and any
CRM/email marketing tool

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